In general, validation of the accuracy of an IP Geolocation service is challenging and requires a large pool of ground-truth data (i.e. Most of these providers declare superior accuracy, although show little transparency on the methodology, and present scarce evidence to support their claimed accuracy.
#Ip locator by address free
If you wonder where your online customers are coming from or wish to customise your clients’ online experience based on their location, you are likely familiar with various commercial IP Geolocation services, ranging from free to highly-priced to enterprise-only. This IP Geolocation service is also crucial for preventing online fraud, managing digital rights, and serving targeted marketing material and pricing. Organisations such as online service operators, financial institutions, search engines, ad agencies and any business offering an online shopping / e-commerce experience are able to provide their customers with the best products and services available in their region. IP Geolocation is an essential technology that overcomes this limitation to help organisations identify the location of their customers based on their IP addresses. This is why you cannot determine the location of a device by its IP address alone. However, unlike the postal address, an IP address does not have an intrinsic location and does not expose any geographical properties. In this context, the IP address acts in a similar way to a postal address used to deliver conventional mail. When a device connects to the internet it utilises a globally unique IP address to ensure both inbound and outbound communication is delivered correctly. The public internet operates with the same principles. This numerical label is used to identify these devices, allowing for direct communication. If you are interested in how BigDataCloud is revolutionising the industry, head straight to part 2: The Next Generation IP Geolocation Service.Īn Internet Protocol address (IP address) is a numerical label assigned to each device connected to a computer network.
#Ip locator by address series
This is part 1 of a 2-part series on the current stage of IP Geolocation services worldwide.
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